Ilonggo Food Culture: Roberto’s

Vicente “Dako” Yap, the eldest of 11 children from naturalized Filipino parents, had known dire straits. The Yap’s first business, a bazaar went bankrupt. “It was hard, the reversal of fortune that happened.” It is a tribute to Dako’s father’s ingenuity that armed with culinary skills, he put up a burger house in 1978 called Roberto’s.
Ilonggo Food Culture: Roberto’s
Photo Scanned from Ilonggo Initiatives published by Iloilo Business Club (2011)

Located along JM Basa Street in Iloilo, the family business remains robust even against competition posed by fast-food giants. Originally known for their hamburgers, the Yaps expanded their menu to include siopaos which proved to be a big hit. Roberto’s siopaos come in four variants, namely:

•Small-pork adobo siopao
with egg;
•Medium -chicken, and pork adobo siopao
with Chinese sausage and egg;
•Large- also known as “King which is chicken and pork adobo siopao with ham and egg; and
•Extra Large- also billed as “Queen” which is essentially chicken and pork adobo
siopao with bacon and egg.

Dako, a Commerce graduate from La Salle Taft, and his siblings have since taken over the business after their father’s death. Dako takes care of promotions and the financial side while a brother is in charge of product development.

Budding entrepreneurs, according to Dako, should have “the passion for it”. They should be hands-on and always keep in mind that all the blessings are from God, not entirely our own. We are but an instrument.” Dako Yap knows whereof he speaks.

After all, their 33-year track record is no mean feat. “I am like any other hardworking working class citizen. If I have to go behind the counter and sell our products myself, I do it without hesitation. I am at the store from 10 am to 12 noon and then go back at 3 pm and stay until 5 pm. We have no choice but to love the legacy that our father has left us.

Read also:

Source: Ilonggo Initiatives published by Iloilo Business Club (2011)


Sheila is a digital marketing enthusiast. She is a kdrama fan, a dog person and a certified foodie!

Next Post

Nicholas Loney Monument [Iloilo City Cultural Heritage]

Sun Jul 16 , 2023
Great Britain was the first country to establish a vice-consulate in Iloilo. The first vice-consul, Nicholas Loney, arrived in Iloilo on July 31, 1856. Through his firm, Loney, Ker & Company, he financed sugar production. He was responsible for introducing sugar cane seeds from Sumatra and sugar machinery from England […]
Nicholas Loney Monument

You May Like