Fully Booked is Now Open in Iloilo City

Fully Booked, one of the country’s premier bookstores and lifestyle destinations, opens its newest branch in Iloilo City. Ilonggo book lovers can now visit physically and explore the shelves on the 2nd Floor of SM City Iloilo (NorthPoint) near the SM Food Hall.

fully booked iloilo

According to Founder and Managing Director Jaime Daez, readers from Iloilo have been calling for a branch in the city for quite some time. This made them eager to make their selection of great reads accessible to the Ilonggos so they grabbed the opportunity to open in this 30 square-meter space while they are waiting for a bigger space to become available.

In addition, he assures the Ilonggo market that every time they are open, the store staff will continue to develop good relationships with the local readers. They will listen to the feedback on which books Ilonggos want to see on the shelves. To Daez, no matter the size, Ilonggo bookworms can always expect that the level of service and selection from this Fully Booked branch is maintained.

fully booked iloilo SM

Fully Booked opened its first branch in Rockwell in 2003 and has over 30 branches nationwide to date. Fully Booked is well-loved by bookworms around the country because of its comprehensive book selection for every interest.

Fully Booked has over a hundred thousand titles across multiple genres for all ages of readers. These range from Graphic Novels to books on Cookery, Architecture, and Design – name it, and they will have it. It is the ultimate place to quench the thirst of the mind to discover and connect, to inspire, to shape your own stories, and to become better versions of yourself.

Aside from books alone, it has become a lifestyle destination for those who also love art and crafts for this place also sells journaling stuff, high-quality stationery, art materials, novelty notebooks, vinyl records, and all the best pieces that the new Filipino creators and tinkerers generation who add to their carts.


Sheila is a digital marketing enthusiast and obsessed in promoting Iloilo. She is a kdrama fan, a dog person and a certified foodie!

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