Mang Inasal, the Philippines’ Grill Expert, has achieved a landmark global recognition after winning six Gold trophies at the 2025 International Business Awards, making it the only Philippine restaurant brand to earn this distinction this year. The wins highlight the brand’s innovative marketing, digital, and public relations campaigns that connect with a growing community of customers across all ages.
“This is the most Gold awards we’ve ever won from a single award-giving body, and seeing our work recognized on a global stage fills us with pride and gratitude,” said Mang Inasal president Mike V. Castro. “But this WINstory is not just ours. It belongs to our customers, from locals to foreign guests, young and old, who enjoy our Ihaw-Sarap (deliciously grilled) food and Unli-Saya (unlimited fun) moments whether they dine-in, takeout, go through the drive-thru, or order delivery. Their support inspires us to keep improving and to create more moments worth celebrating.”
The campaigns recognized include MANGINASAL.PH, honored as Branded Utility of the Year for its customer-driven corporate website transformation; Love the Flavors, Love the Philippines, awarded Communications or PR Campaign of the Year for its nationwide impact; MI UNIVerse, recognized as Youth Marketing Campaign of the Year for connecting with Gen Z; #MangInasalCreamyYESSummer, which won both Influencer Marketing Campaign of the Year and Viral Marketing Campaign of the Year for its strong online reach; and #MangInasalKahitSaan, acclaimed as Marketing Campaign of the Year for Delivery Services.
“Every campaign we’ve been recognized for begins with one question: what matters most to our customers?” shared Mang Inasal marketing head Allan C. Tan. “That question shapes everything we do. We focus on what will make them smile, what excites them, and how we can make every interaction better. During the pandemic, that focus kept us going and continues to guide us today. When customers respond online, visit our stores, or order for delivery, we see our work connecting in meaningful ways. That connection drives us to keep creating moments people remember.”
The International Business Awards, considered the world’s premier business awards, drew more than 3,800 nominations from 78 nations, recognizing excellence in management, marketing, PR, customer service, HR, technology, and product innovation.
Among the Philippine brands recognized this year at the International Business Awards, Mang Inasal shared the spotlight with SM Supermalls, Ayala Land Inc., and Globe Telecom—each also included in Brand Finance’s Strongest Brands for 2025.
With its latest wins, Mang Inasal has now collected 29 major awards in 2025 from prestigious competitions including the Marketing Excellence Awards, Asia-Pacific Tambuli Awards, ASEAN PR Excellence Awards, and Asia-Pacific Stevie Awards. Its inclusion in Brand Finance’s Strongest Brands list cements its position as one of the country’s most respected and influential names in business and marketing.
Wow, congratulations to Mang Inasal for this incredible achievement! Winning six gold awards at the International Business Awards is no small feat. It’s inspiring to see a homegrown brand like Mang Inasal being recognized globally for its innovative marketing and customer-focused campaigns. Truly a proud moment for the Philippines!
Mang Inasal’s success at the International Business Awards is a testament to how powerful authentic storytelling and customer connection can be. Campaigns like MI UNIVerse and #MangInasalCreamyYESSummer show how well they understand their audience. Kudos to the team for putting Filipino flavors and creativity on the world stage!
Congratulations to Mang Inasal for winning six Gold Awards at the International Business Awards! This remarkable achievement highlights the brand’s innovative marketing strategies and its commitment to celebrating Filipino culture. Truly a proud moment for the local food industry!
This recognition is well-deserved! Mang Inasal’s campaigns always strike a chord with the Filipino audience—authentic, relatable, and impactful. Kudos to the team behind the success!
Congratulations to Mang Inasal for clinching six gold awards! It’s inspiring to see a homegrown brand consistently raise the bar in marketing excellence. Truly a proud moment for Filipino creativity and innovation!
Love the Flavors, Love the Philippines winning big? That’s storytelling done right!
From Ihaw-Sarap to award-winning campaigns—Mang Inasal truly knows how to connect with every Filipino.
Six golds and counting! Mang Inasal’s marketing brilliance is now globally recognized.