The birthplace of the Philippines’ Grill Expert, Mang Inasal Robinsons Place lloilo, has officially reopened-refreshed reimagined, and ready for the future.
On Sunday, August 31, 2025, Mang Inasal celebrated the blessing and digital relaunch of its very first branch, originally opened in 2003, ahead of its grand reopening on September 1. The milestone event was led by Mang Inasal President Mike V. Castro, Iloilo City Mayor Raisa Treñas, and brand ambassador Coco Martin. underscoring both the brand’s commitment to innovation and its deep cultural roots.
From a single store in lloilo founded by Edgar “Injap” Sia l, Mang Inasal has grown into one of the country’s most successful homegrown brands. Further strengthened by the Jollibee Group, it has become beloved for its signature Chicken Inasal, Unli-Rice offering, and iconic lhaw- Sarap (deliciously grilled) dining experience. With over 570 branches nationwide and millions of customers served, Mang Inasal stands as both a Filipino food staple and a symbol of homegrown entrepreneurial success.
Further cementing its industry leadership, Mang Inasal stands tall as the Strongest Restaurant Brand in the Philippines, according to brand valuation agency Brand Finance. This recognition affirms its stature as a true national icon in the quick-service restaurant industry and its enduring connection with Filipino consumers across generations.
“This store represents the heart and soul of Mang Inasal,” said Castro. “From our first grilled chicken to the millions served today, we remain deeply grateful to lIloilo and every customer from around the world who made this journey possible. This reopening is a tribute to our beginnings and a bold step toward the future.”
A key highlight of the reopening is the introduction of Mang Inasal’s 5G (Fifth Generation) store design, a future-ready concept that reflects the brand’s bold commitment to innovation. The 5G store features a more efficient kitchen layout, upgraded takeout window, the brand’s first self- ordering kiosk, and the new Mang Inasal Heritage Wall, honoring the brand’s loilo roots while embracing smarter technology, streamlined service, and digital convenience.
Watch this step-by-step guide to see how easy it is to place your order at the new self-service kiosk in Mang Inasal Philippines, Robinsons Place Iloilo. Say goodbye to lines and hello to a faster way to get your favorite meal!
“This 5G store design is our way of making every Mang Inasal experience faster, smarter, and more delightful for our customers,” added Castro. “We`re excited for more consumers to see and feel this transformation as we roll out similar future-ready stores in the coming months.”
The reopening celebration also featured the unveliling of the Heritage Wall, a Dinagyang- inspired performance, and a heartfelt number by the Don Bosco Boys Home Choir, symbolizing the brand’s community ties and hopeful future.
As Mang Inasal returns to where it all began, it renews its promise to bring Unli-Saya (unlimited fun) experiences to more diners, whether through dine-in, takeout, drive-thru, or delivery.
From its humble beginnings in Iloilo o its rise as a household name nationwide, Mang Inasal continues to serve more than just great grilled meals. It serves as a story of Filipino pride, bold innovation, and the flavorful journey of a homegrown brand that has become a true national icon.
Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more /haw-Sarap and Unli-Saya updates!
Mang Inasal’s comeback in Iloilo with a cutting-edge 5G store design is a proud nod to its roots and a bold step into the future!
A proud moment for Iloilo as Mang Inasal returns to its roots with a fresh, future-ready 5G store design!
Exciting to see Mang Inasal bringing innovation home with the reopening of its first Iloilo store and the launch of its sleek new 5G design!
Exciting comeback! The 5G store design sounds like a game-changer for Iloilo food lovers.