Big Bad Wolf Howls Its Way to Iloilo for the First Time

ILOILO, Philippines — Brace yourselves, book lovers! After two successful event runs in Manila and Cebu, Big Bad Wolf will be bringing the World’s Biggest Book Sale to Iloilo!

This will mark the first time Big Bad Wolf hosts its Book Sale in the City of Love. Spanning nine (9) days, from October 13 to 22, it promises to deliver the grandest book sale experience to the residents of Iloilo and nearby cities.

With over two million books up for grabs, residents of Iloilo and nearby cities can enjoy exclusive deals, promos, giveaways, and discounts of up to 95% off on selected books. Big Bad Wolf’s roster of literary reads will include bestsellers, must-read classics, contemporary fiction, non-fiction, science fiction, cookbooks, design books, architecture books, thrillers, young adult titles, and children’s books, making it the perfect reading destination for all ages!

WHAT The Greatest Event – Big Bad Wolf Book Sale
WHEN October 13 to 22, 2023 from 10:00 AM to 10:00 PM Daily
WHERE Lower Ground Floor, SM Iloilo

With the goal of igniting Filipinos’ love for reading, Big Bad Wolf Sale received full support from the Office of the City Mayor to further its initiative of promoting reading culture among Ilonggos and across Western Visayas.

“As a book lover and reader, I welcome the world’s biggest book sale by Big Bad Wolf Books in Iloilo City. I had the love of reading books when I was in elementary. I enjoyed reading Greek mythology, the Hardy Boys, and the likes. Reading helped me when I was in college and College of Law. I wish the Ilonggos would visit the sale so they can find books they will love and enjoy,” said Mayor Jerry P. Treñas on Big Bad Wolf’s biggest book sale in Iloilo City.


Sheila is a digital marketing enthusiast. She is a kdrama fan, a dog person and a certified foodie!

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