The Developer: Vic Tiu

Vic Tiu built on the property potential much earlier on with Landheights, one of the first developments in the city’s history. In 1987, even with a successful automotive dealership in Avescor Motors under his belt, he began developing the first phases of Imperial Homes Subdivision. “The market was growing, and we just addressed the need of the Ilonggos,” he explains. “The basic fact is, people do need a place to live, a house – and we were one of the first to offer affordable residential alternatives to the local population.”

vic tiu

Since then, Vic has grown both Landheights and Imperial Homes into major multi-phase. “It’s all about the timing,” he he says. We were fortunate to chance upon the opportunity well in advance. Looking back, it was worth the risk.”

It takes great courage to follow through on intuition, especially when it requires substantial financial investment. But as Vic has proven, the rewards are limitless – bringing progress and development not only to himself but to the very foundation on which he has built his ambitions.

Source: Ilonggo Initiatives published by Iloilo Business Club (2011)


Sheila is a digital marketing enthusiast. She is a kdrama fan, a dog person and a certified foodie!

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