Families come together this season at SM City Iloilo for the AweSM Iloilo Festival Sale 2026, happening mall-wide from January 19–25, 2026, with up to 50% OFF on your favorite finds.
This Dinagyang season, it’s time to experience celebrations at their fullest. From maxed-out shopping deals to vibrant, feel-good moments , SM City Iloilo delivers a truly complete experience designed for everyone. With exciting activities, festive energy, and irresistible offers, all ways lead to SM City Iloilo.
Celebrate your way to shopping fun, discover exciting deals and elevate your shopping experience at your most-loved SM City — where every corner invites you to celebrate life, style, and togetherness to the max.
Mall hours are as follows: January 23–24: 10:00 AM – 11:00 PM and January 25: 10:00 AM – 10:00 PM
Per DTI Fair Trade Permit No. R6-ILO-01009 Series of 2026.
Amazing deals, great vibes, and the best festival feels all in one place. Iloilo shoppers, this is our moment—let’s go!