AweSM Iloilo: One-Stop for the Complete Dinagyang Experience

SM Dinagyang 2021 is following strict protocols to ensure a safe Dinagyang 2021, an array of events is prepared for a one-stop experience, complete in one destination – SM City Iloilo.

sm dinagyang guide

Iloilo 2021 Dinagyang Market Market

Support and buy lokal! is the battle cry to support Small, Medium and Micro Entrepreneurs to help promote local products. Thus, the ILOILO 2021 DINAGYANG MARKET MARKET featuring the widest selections from handmade goods. This also includes farm-fresh produce is set up January 18-24 at the Main Mall Event Center. The fair is also a way to strengthen the promotion of homegrown merchandises as well as to showcase the best of Iloilo.

Dinagyang Festival Costumes

We have a reason to be merry as DINAGYANG FESTIVAL COSTUMES are up Northpoint near Ace Hardware for shoppers to enjoy. Mallgoers can snap a selfie at the display on Jan 18-24 of colorful festival costumes, upload in the official SM Facebook Ad and get a chance to WIN exciting prizes!

To savor Iloilo, the 2nd Batchoy Festival is happening on January 22-24. Iloilo’s popular Batchoy brands as well as favorite Ilonggo delicacies will be will be a one-stop gastronomic treat at SM Southpoint.

Also read: Where to Eat in SM City Iloilo

Iloilo Plant Festival

Plantitos and Plantitas can explore the biggest exhibition of all things essential for the plant enthusiasts. AweSM brings ILOILO PLANT FESTIVAL from Jan. 18 -24 at the lower ground floors in front of Toby’s at the Main Mall. Plants has become a coping mechanism and a hobby for most, during the onset of the lockdown. A wide array of plant species will be available at the venue for every enthusiast to check out.

Grand Warriors Parade

Shoppers can still feel the beat of Dinagyang as the festival vibrates around the mall with the GRAND WARRIORS PARADE happening Jan 22-24 every 3PM & 7PM Mallwide. While the biggest gaming event and showcase of cyber pop culture through the AweSM Tech and Creator Fair. The venue will be at the Cyberzone on January 23-24.

SM Dinagyang Festival Sale

Celebrate Iloilo with AweSM finds of up to 50% OFF from January 22-24, 2021 with the SM DINAGYANG FESTIVAL SALE. Everyone is advised to practice safe malling at SM. Bring your own alcohol, maintain social distancing. Also, make sure to wear your face mask and face shield at all times.

With the Pamukaw sa Virtual Opening Salvo live stream from Dinagyang Social Media pages last January 15 shown live at the Northpoint, all the other virtual events can also be viewed at the Northpoint via live stream from Dinagyang Social Media pages, namely the Religious Sadsad 7pm on January 23, One Dinagyang Digital Presentation and Virtual Awarding Ceremony on January 24.


Sheila is a digital marketing enthusiast. She is a kdrama fan, a dog person and a certified foodie!

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