WHAT’S NEW IN ILOILO? New Mitsubishi Dealer in Town

Grand Canyon has just changed the game. Known for being a multi-brand dealer of automotive products and services, Grand Canyon Multi Holdings, Inc. (GCMHI) has certainly made its mark on a nationwide scale.

It just got a lot bigger, especially as it recently added the highly popular Mitsubishi Motors under its umbrella as a flagship brand.

Establishing a dealership in the city and two additional display showrooms in two highly popular malls only means bigger and better things leading to its legacy being cemented even further as the top pick in the automotive industry.

After all, it is without question that Grand Canyon takes pride in being home to some of the biggest brands in the world such as Chevrolet, MG, KIA, and Volkswagen, to name a few.

GCMHI already gave hints of these on February 15 when it celebrated 30 years of tenure in the automotive industry with GRAND CANYON V2.0, an event hosted at the Iloilo Convention Center.

This event, which also doubled as a relaunch of sorts, was attended by some of the most influential people in the city, such as political figures, bank partners, vloggers, beauty pageant representatives, and members of the press.

With live dance and musical performances, cocktails, and multiple automobiles from each of its brands on display, this was also the perfect opportunity to announce the latest additions to its lineup. Specifically, the KIA Grand Carnival, MG GT, and Mitsubishi Xpander Cross were launched and officially unveiled to the public, much to the delight of photographers looking to capture every angle of these fine examples of automotive engineering.

It was also the perfect opportunity for Grand Canyon Multi Holdings, Inc. to introduce its new corporate slogan, “#GustoKoGrandCanyon” to everyone. It is a statement that exudes the strength of wanting a particular brand, object, and the like.

It also showcases our clients’ desires to acquire only the best of what the automotive industry has to offer. Hence, the slogan was created as a means to translate that same desire and, since then, it has caught on not just on social media but to Grand Canyon’s different brands, turning it fully into a lifestyle on its own.

Aside from these highlights, Mitsubishi Grand Canyon Iloilo has also widened its reach to a larger market. In the weeks that followed, pop-up showrooms were established in both Robinsons Mall Iloilo and SM City Iloilo.

Potential clients could visit these sites to inquire about all the good things that the famous automotive brand has to offer, including exclusive deals that they won’t find anywhere else. As the days go on, the Ilonggos can certainly look forward to a ton of awesome promotions being offered.

Grand Canyon has made it a point that this is a new era, with new brands, and new deals & feels headed your way.


Sheila is a digital marketing enthusiast. She is a kdrama fan, a dog person and a certified foodie!

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