The country’s most popular celebrities thrilled fans as they showcased their athletic prowess in the Star Magic Games, the sports event organized by ABS-CBN’s talent management division, which was held recently at the Araneta Coliseum.
Taking a break from their usual singing, dancing, and acting chores, the stars played in friendly matches of badminton, volleyball, and basketball. They not only showed off their sporting skills but also highlighted the impact of embracing a healthy lifestyle while at it.
To further ensure that they can confidently participate in the games, Star Magic teamed up with Sun Life of Canada (Philippines), Inc. to provide celebrities with free life insurance protection through Life Armor, a digital life insurance product with coverage against accidents and illnesses. Each participant had a total of P100,000 coverage good for one year.
“Part of our purpose at Sun Life is to help Filipinos live healthier lives. The Star Magic Games was a great venue to advocate this because the stars perfectly exemplified the benefits of being fit and well as they competed in the games,” Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said. “We thank Star Magic for the chance to support their stars, and we also congratulate the players and organizers for a great turnout in this year’s games.”
The collaboration with Star Magic Games aligns with Sun Life’s current campaign dubbed “Partner in Health,” which rallies Filipinos to secure their health.
“Apart from an active lifestyle and proper nutrition, a health protection plan is also key to ensuring our health and wellness. It helps us face the future with confidence, and that it is certainly worth it,” Gonzalez-Chong said. “We invite all those who wish to level up their health journey to be a part of this campaign.”