Rolling Stores Support Local Products

Iloilo City Government’s Uswag Rolling Store Project is operating continuously to bring farm produce closer to consumers in the metropolis.

The mobile market is available from 7 am to 11 am on Mondays at Mandurriao Plaza; Tuesdays and Thursdays at La Paz Plaza; Wednesdays at Molo Plaza; and Fridays at Arevalo Gym.

Vendors and farmer participants profited a total of P496,135.95 out of their sales from May 2–August 31, 2022, according to the Office of the City Agriculturist.

Farmer-sellers displayed their freshest veggies, fruits, root crops, rice, dairy, spices, dried seafood, and other farm-produced products.

They are from Brgy. Camalig, Jaro, Iloilo City, and the municipalities of Leon and Estancia.

This initiative is in partnership with the regional offices of the Department of Agriculture and Bureau of Fisheries and Aquatic Resources, and the Department of Trade and Industry.

The Ilonggo community greatly benefited from the program as it provided an efficient and convenient way for customers to purchase their food needs, as it also provided a closer link between farmers and consumers.

At the height of the COVID-19 pandemic in 2020, the City Government, led by Mayor Jerry Treñas, made food products more accessible to the public through the rolling store.

In the face of the pandemic’s social and economic challenges, the City Government is doubling its efforts to build a resilient, sustainable community. (Andrea Pearl Fernandez / Iloilo City PIO)


Sheila is a digital marketing enthusiast and obsessed in promoting Iloilo. She is a kdrama fan, a dog person and a certified foodie!

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