Los Angeles, CA – GUESS Originals is proud to welcome back global music superstar and fashion icon, J Balvin, for the GUESS Originals x J Balvin Amor Collection. Inspired by Balvin’s documentary “The Boy from Medellin”, the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond the fame, and his journey with mental health. The collection will be available on Friday, July 15, 2022, on guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia.
Balvin notes, “We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”
Imprinting the universal message of “Amor y Paz” or “peace and love”, the GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity. Nicolai Marciano, Director of Brand Partnerships for GUESS Originals highlights, “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’ heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace, and love – especially self-love.”
Colin Tilley, director of the campaign video, shares that “Collaborating with GUESS was a Dream, collaborating with Jose is always something special and combining them both for this epic campaign is one for the books! We wanted to celebrate togetherness.”
The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule. While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with a relaxed profile and elevated twill fabric, as well as an eco rayon camp. The women’s collection offers an array of easy-to-wear crop tops. Summer pieces such as the dresses and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin.
This collection pushes the importance of mental health for all. The 15-piece collection ranges from P1,698 – P4,898. Look for the campaign and other GUESS x J Balvin content at www.GUESS.com.ph, on GUESS’ Facebook page, and in GUESS retail stores.